Elevating player protection: Updates to Atlantic Lottery's reinstatement program

We’re excited to share that our long-term partnership with Atlantic Lottery continues. To assist players in restarting their gambling on a fresh note, Atlantic Lottery provides a reinstatement education program for players returning after a long-term break in play. Originally developed by Sustainable Interaction, this program is now evolving to provide Atlantic Lottery with more in-depth insights into the experiences of returning players.

Founded in 1976, Atlantic Lottery is the only 100 per cent legal and government-regulated provider of lottery, online gambling and sports wagering in Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island. With a strong commitment to healthy play and sustainable practices, Atlantic Lottery has held a WLA certification (level 4) for over 15 years and now also holds RG Check accreditations for both their alc.ca platform and Red Shores Racetrack and Casino in Charlottetown, P.E.

Since 2011, Sustainable Interaction has been providing bespoke online training programs on topics such as responsible gambling, CSR and health and safety to Atlantic Lottery. 

“I’m impressed by Atlantic Lottery’s long-term commitment and proactive efforts to stay at the forefront in sustainability and responsible gambling. I would especially like to mention the effort to recertify their retail partners with continuing education on responsible gambling to ensure it always stays top of mind, says Christofer Hagstedt, CDBO at Sustainable Interaction.”   

“We know that in order to be successful in promoting healthy play, we need to first support our players in understanding their own play and how to manage it,” said Ashley McGuigan, Atlantic Lottery manager of healthy play. “We know that each and every player is the best person to evaluate their own play, so we take pride in providing them with high quality education and tools to help them do just that.”

The updates to the existing education program will include technical updates and a new survey component that will provide more insights on players returning to play, as well as content changes to align with updated messaging for players.

The tutorial itself consists of multiple steps and short, informative sequenced videos. The program ends with the player confirming whether or not they are ready to return to play, making it an active decision using the insights gained with this education.