“We chose GamTest because, in our opinion, it stood out as one of the most advanced products on the market”

Betsson provides GamTest across various brands, allowing players to engage in a research-based evaluation of their gambling habits and receive personalised feedback and recommendations tailored to their responses. We interviewed Eduards Jakubovs, Head of Safer Gambling at Betsson Group, asking three short questions about how Betsson utilises GamTest to help players understand and manage their play.

Why did you choose GamTest?
We chose GamTest because, in our opinion, it stood out as one of the most advanced products on the market, if not the most advanced. It was also one among the very few with a solid foundation of real research. We found the work conducted by Dr. Jakob Jonsson and his team to be very relevant, providing a robust basis for the final product. It is always great to see market products being developed based on solid research and facts. GamTest also stood out as one of the rare self-assessment tests that not only gathered answers from players but also offered a five-dimensional analysis to the player. It also provides statistics on aspects such as preferred gambling form, gambling frequency, age, and more. 

What value does GamTest provide to Betsson?
Apart from the comfort of knowing that our players have access to a great tool that can help them access their gambling habits and provide personalised suggestions and recommendations, we also love the ability to use GamTest for proactive interactions with our players. It's a very convenient way for both the players and us to get a detailed overview of the players’ gambling habits and identify areas of increased risk.

What’s your overall experience working with Sustainable Interaction?
Our experience has been excellent, we love the quick support with occasional challenges or questions, as well as the expertise that the staff of Sustainable Interaction can provide in the field of player protection.