How our customers use GamTest
GamTest is a versatile, research-based responsible gambling solution designed to educate and protect players. But instead of telling you more about all the features and the scientific studies (also important of course), we thought we’d focus on how you can use GamTest in a practical way. So we talked to our customers and listed six key areas of use.
📌 Use GamTest to keep track of the well-being of your player population
Get an overview of the proportion of customers who have completed a self-assessment. Follow-up on results, target and automate measures for individual players or groups of players based on, for example, gender, age and type of gambling activity.
📌 Use GamTest to guide players towards safer gambling habits
Unlike clinical tests designed to screen for gambling addiction, GamTest is designed to pick up on early signs of problem gambling, educate players and guide them towards safer gambling habits.
📌 Use GamTest as a Duty of Care measure
Encourage at-risk players to complete GamTest by including a link to the self assessment in an email or chat message. Once completed, GamTest will provide your RG team with in-depth understanding about how the player is doing. These insights will then serve as a solid basis for deciding whether further measures are needed.
📌 Use GamTest in targeted campaigns
Use GamTest in targeted campaigns to gain insight into the well-being of specific groups of your player population. Follow up on results and use the data as a basis for your future responsible gambling decisions. GamTest is available in shorter versions, which are well-suited for social media use and for targeting groups of players who’ll benefit from a more concise test format.
📌 Use GamTest as part of the onboarding process
Let new customers complete GamTest as part of your onboarding process. GamTest’s educational approach will encourage players to reflect on their gambling habits and familiarise them with the responsible gambling tools you offer.
📌 Use GamTest to paint the fuller picture
There are several tools out there that can be used to investigate how customers are doing. You can look at limit setting, changes in gambling behaviour or how much time and money customers spend on gambling. The numbers are important – but can also be misleading because most people gamble with more than one company. By letting players assess their own gambling habits and combining that with gambling data, you’ll get a clearer picture of what their gambling habits actually look like and how players are affected.
What is GamTest?
GamTest includes a self assessment tool for players and a platform for educating and communicating with customers based on their specific player profile.
GamTest has been proven trustworthy in a large scientific study with more than 10,000 participants from seven Nordic gambling operators, and complies with SGA, EL and WLA standards.
Sustainable Interaction has been working with the gambling industry for more than 20 years to provide research, understanding and solutions to companies who care about their customers.
Protect players and gain competitive advantages with our comprehensive suite of digital responsible gambling tools. We offer online training, responsible gambling solutions, online treatment programs and care calls.