Meet our CBDO Christofer Hagstedt
Christofer Hagstedt, CBDO at Sustainable Interaction
Hi Christofer! Who are you and what is your role here at Sustainable Interaction?
I'm an engineer at heart with a strong passion for solving human challenges using technology, which goes back to the late 90s when I worked on developing different types of computer aids for people with disabilities at the centre for Rehabilitation Engineering and Design at Lund Institute of Technology. Today, I lead the Tech and Business development for our Responsible Gambling products here at Sustainable Interaction.
Can you share something that you’re working on right now?
I currently work on several very interesting projects, all centred around Duty of Care. These projects include identifying customers in need of care or further investigation, proactive and real-time player communications, and player education, such as tutorials for players returning from a play break. The exciting thing is that we are able to personalise the different efforts with a data-driven and analytical approach.
If you were to give 3 tips for taking your Responsible Gambling work to the next level what would they be?
Adopt a holistic approach. Look at all your efforts and make sure they all share a common goal of supporting customers to play at a healthy level.
Work proactively and communicate with all customers, even those with low consumption. They may need or want help to play at a level they feel comfortable with.
Use systems and data to learn more about your customers’ habits to determine which methods of supporting them works best.
Looking ahead, what trends do you spot at the Responsible Gambling horizon?
I think there is a strong movement around the world to minimise gambling harm, and I believe the gambling industry needs to adopt this approach throughout its organisations. By offering games in a safe way, not only in jurisdictions where it's required by law but also in emerging markets, the industry will demonstrate its maturity and ability to take on the challenge of self-regulation. I see a lot of potential for innovation to arise from the industry's shift toward a more sustainable business model.