How does Paf work with care calls

Why are Duty of Care calls important to Paf? And how do the calls fit into Paf's overall work on Responsible Gambling? We had a quick sit-down with Jenna Ekström, Responsible Gaming Manager, and Team Manager HR at Paf.

Why is it important for Paf to work with care calls?
Responsible gaming is the backbone of our business and we strive to be a leading company in the gaming industry. We have long worked with proactive messages that are sent out using our responsible gaming system the Paf Radar, which detects potentially risky gaming behaviours. We have chosen to use care calls as a complement to the Paf Radar when we follow up on these players.

What advantages do you see in having an external resource make the care calls?
The aim of the care calls is to get players to reflect on their potentially risky gaming behaviour and for the players to make good decisions after the calls. Therefore, we have chosen to collaborate with Sustainable Interaction to handle the care calls efficiently and with the right expertise.

What is your experience of working with Sustainable Interaction?
We are satisfied with the co-operation between Paf and SI. We see that some of the called customers want to make a change already during the call. We also share communication channels with SI, which allows us to work quickly and efficiently.

Thanks for talking to us Jenna!